Thursday, 3 December 2009

Targetted audience

Our music video appeals more to a younger generation aged 16 - 28 as it is more that generation that can relate to that sort of situation. Also the characters used in the music video are young so a young generation both female and male are represented in this music video.
It is a music video for both males and females to relate to as female audience will be able to relate to the characters situation more than males. And males can relate to the male situation of a relationship and can also see a girls point of view. The whole secondary purpose of the video is to entertain both gender audiences which they can relate to as relationships are a common factor in this world.

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