Music video choice 2 - analysis

Because of the sudden change and problems occurring with our first choice of song. Me and Neelam have both decided to go with the second popular choice which our audience choose as their favourite type of music and the second popular was pop.

Researching carefully we decided to do Britney Spears as she is a pop queen icon and the song we decide to do is Everytime.

The first step is to analyse the video.

Britney Spears- Everytime

http://www.youtube.com/watch?v=fRHAXSRcSH0

Aspects of Performance/Mode of Analysis

Throughout the song from the beginning the audience sees Britney Spears indirectly as a continuous sequence is happening of a day in her celebrity life and the characters aren't looking at the screen. Towards the end the Britney Spears is singing directly while she is dying in the bath tub signifying the freedom of her soul.












Narrative

The narrative is non-linear at the beginning from where she is in the car and then comes out the car and faces the media. From the middle of the song it becomes linear as the audience realises her urge to be free from the world of media and the affects of her life as a star. Her boyfriend throws all the magazines on the floor pushing paparazzi and then the security taking Britney and her boyfriend into their room where she is arguing and agitated with her guards and her boyfriend because of his behaviour. In the hotel room Britney's Boyfriend tries to hug her she backs away and he becomes abusive and smashes a vase. This is when she walks away from the scene strips nude and gets into the bathtub to relax. She then realises her head is bleeding she soaks herself into the water not caring and her soul walks through a hospital and sees a mother giving birth this is when she realises her life's gone and threes another life brought into the world. She tries to run away from the reality but by this time her boyfriend has discovered her in a bath tub and he ambulance comes to get her. The song stops on the new born baby symbolising a new life.This is when Britney is finally free.

















How Does the Video Create an Image for the Artist/Band

The video makes us take Britney seriously as it shows a life as a pop star and all the negatives. We emphasize towards her and her life. She is indirectly asking the audience to cut her some slack and have her own life. She is showing the reality of the unglamouras side of the music industry. The music video shows the audience that if one life goes another one is gifted on the Earth for a better life which Britney hopes for.












How Do the Visuals Relate To the Song

The lyrics of the song are quite ironic towards the video as the lyrics are expressing Britney's feeling "notice me" sitting in the limousine wishing to get some affection."Everytime i try to fly i fall without my wings" showing she wants to be free but never is as the paparazzi and stardom has taken over her.The lyrics are based on how Britney feels in the song which is affective as she is not singing whats happening in the seen but is singing the significance of that life and how it makes her feel.

Mise-En-Scene

Locations include Las Vegas city,a limousine(which is messy showing the celebrity party lifestyle),an entrance for a hotel, a corridor,a hotel room,a bath room,an hospital room and an ambulance. Costumes of paparazzi are casual and realistic. Britney looks glamouras for the general public with her tanned shiny legs,high heels,sunglasses and base ball cap but she is wearing lingerie with a baggy shirt to show her lack of effort as a celebrity. The white shirt she wears at the end is white and signifies freedom,good spirits and a positive life. Her hair is messy as well as her makeup. Lighting in the white corridor is very bright showing the place as mysterious and continual.













Use Of Camera

Their is an establishing shot at the beginning to introduce the place and location. And a long shot of Britney Spears billboard informing the audience of her role in the video which is obviously important.Long shot of both characters being introduced,the camera being a bit shaky to show their limousine is moving.mid shot of her facial expression showing her reaction towards her boyfriends attitude.Over the shoulder shot of photographers approaching the limousine.Point of view shot through a photographers eye of whats happening in the location and how people are acting. Point of view shows from Britney's point of view the way the paparazzi are attacking her and how scary they look i her point of view.Mid and long shots of Britney tyring to get into the building and when she enters in. Close up of her boyfriends reaction and a point of view shot from his eyes looking at the paparazzi.Other shots include tracking shot of her body being put in the ambulance van. High angle shot of the baby in the mother arms making it looking miraculous and important.And closeups,mid shots,point of view shots and long shots between her and her boyfriend and her in the bathtub and the baby being born. The camera follows where she goes.

Editing and special effects

Shot reverse shot is used between Britney and the paparazzi,her boyfriend and the paparazzi and Britney and her boyfriend.A cross dissolve and fade out is used from the bath tub to the white corridor. White fade out from the baby to her.

Representation

Britney Spears is represented as venerable celebrity,innocent and venerable. With power on the outside but completely powerless from the inside.Her boyfriend is represented as careless when he shrugs her off in the limousine,bad tempered when he breaks the vase and starts fighting with the paparazzi. The paparazzi is represented as bad people ruining celebs life causing havoc and grief.

Genre

The genre for this music is pop.

Audience

Teenagers to adults a vast minority of the audience.