Jay Sean - Eyes On You
http://www.youtube.com/watch?v=I8uztB31eUw
Aspects of Performance/Mode Of Analysis
The video starts of as indirect when Jay Sean is hanging out with his friends remixing some Asian tunes and his double is knocking on the door. He then looks at the audience directly and starts singing to the camera while sitting in his studio chair and then walking around streets flirting with the camera. He then turns indirect from when he sees the girl and even in the part his indirect mode of address performing and challenging his double making the whole aspect look more realistic of the double.
Narrative
The narrative is non-Linear as it has a non-clear beginning and middle and then the audience realises the storyline towards the end. The video starts of with Jay Sean hanging out with his friend while his double is knocking on the door calling him. Jay Sean ignores the call and starts sing in his studio chair and walking around the streets of London at some of the Asian hot spots. Then a girl gets introduced as she is just standing on the road. Jay Sean than starts flirting with her and walks off. His double comes running and takes the girl to the party with him and this is where he sees Jay Sean and confronts him by MC-ing and challenging him about his brand image.
How Does The Video Create An Image For The Artist/Band
The video makes the artist very different and creative as an Asian young talent as he is using a different concept of a music video. He has many creative and different ideas presented from doubles to a challenge of MC. Any teenager can relate themselves to Jay Sean as he is wearing normal affordable clothes and in a low-budget location it isn't glamouras which shows Jay Sean is more bothered of his music talent rather than concentrating on a glamouras video. His idea is simple yet affective and his is breaking the boundaries of Asian singers by singing pop n yet doing some MC which u never see an Asian person doing in the music industry.
How Do The Visuals Relate To The Song
"Got my eyes on you" he is talking to the camera giving the female audience an impact that he is flirting with them he is then doing this to a girl in the song when he sees her. This lyric is also ironic as his double has his eyes on him looking out for him and watching what he’s doing. The rapping "what are you a cross between jay z and Sean Paul" he is insulting jay Sean while saying this.
Miss-En-Scene
Different locations include the studio, outside the studio, the streets of London and barbeque garden party which are all low budget. All the characters in the song from the girl to Jay Sean and his double are all wearing high street clothes which are youthful and yet fashionable at that present moment of time.
Use of Camera
One of the best things about this music video is the variety of camera angles used. Zoom out and low angle shot of the double ringing the door bell. Close ups of facia expression and point of view shot of him looking into the door whole from their shot builds up and zooms in the room. Long shots of locations. Close ups and mid shot of jay Sean singing. Low angle shot of double walking down the stairs making him look superior. Zoom outs, mid shots, low angle shot when he’s singing in the streets. 180 degree Whip pan where he’s singing around the girl. Over the shoulder shot when his double comes towards the girl. Point of view close up shot of the girl looking at the double. Low angle shot of the barbeque grill.mid shots, 2 long shot and a point of view shot in the party.
Editing and Special Effects
Shot reverse shot of jay Sean and his double rapping makes it seem more realistic. The editing of him and the double in the same screen by using split screen. The writing dissolving into the window at the beginning informing what the song is going to be about. And a negative is used when the double confronts Jay Sean. Diegetic sounds of knocking on the door, phone call and the Bhangra music being played.non- diegetic sound the lyrics.
Representation
The culture of Mc-ing is introduced for youth of Asian people. And acceptance of the Asian community showing them just to be like the rest of the white community having fun, hanging out, respecting friends. The stereotype of the typical pop singer has been challenged with the Asian person. When Jay Sean is rapping he’s justifying himself to the public of why he has chosen to change his name and image to fit in the girl is seen as a sex symbol and has less power than the men as the men are leading her way init. He is seen as powerful and in control of himself throughout the song and he is challenging those who challenge him.
Genre
pop/r'n'b/rap
Audience
Teenagers to young adults
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